Farm supply and feed stores have something most retailers would envy: loyal regulars who come in week after week. The challenge is that many of those trips are for the same few staples, so there’s real opportunity in giving customers something new to grab on their way to the register. A hat display is one of the simplest ways to do it.
Why hats fit farm and ranch stores so well
Your customers already wear hats every day, on the tractor, at the sale barn, and around town. A good trucker hat is practical, but it’s also personal: it says something about where you’re from and what you care about. Designs with hunting, fishing, ranch, patriotic, and state-pride themes speak directly to the folks who shop with you.
As one farm supply store owner in our program put it, his regulars grab the hunting and patriotic hats faster than he can hang them, because the designs speak their customers’ language better than any national brand on the wall.
Picking the right spot
Placement makes a big difference. The strongest spots in most farm supply stores are:
- Near the register, where customers wait while orders are rung up or loaded.
- By the entrance, so new styles are the first thing regulars see.
- Next to related gear, like workwear, boots, or hunting and fishing supplies.
A compact display doesn’t need much floor space, so you can try a spot and move it if another location performs better.
Choosing styles that sell
The best mix for a farm and ranch store usually includes a few dependable crowd-pleasers plus some rotating designs. Think funny sayings with a rural sense of humor, western and cowboy themes, outdoor and hunting designs, and hats that celebrate your state. Rotating in new styles each season gives regulars a reason to check the display every visit.
Making it low-maintenance
Most store owners don’t have time to manage another category, which is why the Arcadian program is built to run itself. We provide state-specific designs and a branded display, and our team visits every 4–6 weeks to clean, restock, and service it. You keep up to 60% retail margin, with a suggested retail price of $25–30 per hat.
For more on keeping your display full between visits, read how reordering works with Arcadian and when to ask for a reset.
Ready to add hats to your store?
If your customers love where they live, they’ll love wearing it too. Apply to become an Arcadian retailer, call (800) 993-6272, or email info@arcadianoutfitters.com to talk through what would work in your store.
